Lean Digital with generative AI

FEATURE – This year, PL will try to understand what the future of work looks like in a world with AI. To kick us off and make us think, we publish an article that is the result of a one-hour conversation between a human and a machine.

Words: Christopher G. Thompson (with a little help from ChatGPT)… or the other way around

Editor’s note: If you have tried to use ChatGPT or other AI tools lately, you have likely been struck by the incredible quality of their output. These new applications of AI are certainly exciting – and personally speaking, a tiny bit scary – but they do force us to ask ourselves the question: what will work look like in a world where Artificial Intelligence becomes more and more prevalent? What are the opportunities AI can afford us and what are the risks it presents us with? This year, Planet Lean will run a few articles on AI this year. To get us started, we thought it would be fun to run a short piece written by AI based on a conversation with my colleague Christopher Thompson. Think what you may of the end result (I, for one, think it is a bit dry and repetitive), but by reading it, it is clear that this technology will have far-reaching, game-changing consequences.


At its core, Lean Digital is an approach to transformation that emphasizes maximizing customer value, delivering value with agility, eliminating waste in an innovative, collaborative, and sustainable way, and improving the customer experience. In today’s fast-paced business environment, organizations must continually find ways to optimize their strategies and enhance their customer offerings. Generative AI is a powerful tool that can help companies achieve these goals by providing advanced analytics and insights, streamlining processes, and creating more personalized and engaging customer experiences.


When it comes to digital transformation, the first step should be to understand what customers consider valuable. By adopting a Lean mindset, organizations can identify and prioritize the value that their customers care about most. Once the value is understood, organizations can then work to eliminate unnecessary steps, streamline workflows, and continuously improve processes. Generative AI can help in this effort by providing real-time data and insights that enable companies to make data-driven decisions and optimize their operations. By combining Lean principles with Generative AI, organizations can create a culture of continuous improvement and innovation that delivers the highest possible value to customers.


Agility is key in today’s rapidly evolving business landscape. Companies must be able to quickly adapt to changing market conditions, customer needs, and emerging technologies. Lean Digital with Generative AI can help organizations achieve this agility by enabling them to rapidly develop and deploy new products and services, test and iterate on customer feedback, and respond quickly to market demands. With Generative AI, companies can gain deep insights into customer behavior and preferences, enabling them to create more personalized and relevant experiences that drive customer loyalty and retention.


Generative AI is a game-changer when it comes to transformation. By leveraging the power of AI and machine learning, companies can automate routine tasks, identify patterns and trends, and gain deep insights into customer behavior and preferences. This allows companies to create more personalized and engaging customer experiences that drive revenue growth and brand loyalty. Generative AI can also help companies streamline their operations, reduce costs, and improve overall efficiency.


Lean Digital with Generative AI is a powerful combination that can help companies take their transformation to the next level. By embracing Lean principles and leveraging the power of AI, organizations can optimize their operations, enhance their customer offerings, and gain a competitive edge in today’s fast-paced business environment. Whether you’re just starting your transformation journey or looking to take it to the next level, Lean Digital with Generative AI is the way forward.


Christopher Thompson photo

Christopher Thompson is Director of Lean Institute Brasil.


ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched in November 2022.